Friday, 1 June 2012

Tips for successful real estate video marketing

1) Do Your Research

Keywords are the bread and butter of marketing in an online format.You will need to do some research using Google’s Keyword Tool. This is a free program offered by Google allowing you to research possible keywords or terms related to your choice of topics.

You will be able to enter your own keywords. You will be given a list of possible keywords, terms, or phrases that will allow you to use keywords to reach your target audience.

Google will allow you to research what keywords, terms, or phrases are being sought most in specific areas, regions, or globally, too. By knowing and understanding what your target audience is looking for on the internet, you can gear your real estate video marketing campaign towards that demographic.

2) Know Your Goal

Real estate marketing plan is essential to any advertising and marketing campaign. There are four main goals you will aim for as you develop your real estate marketing video: SEO, branding, lead generation, or listing plan. Each of the goals will lead to different types of development in the video process.

3)Type of Video suits to you

You can create slide shows, video capture, animated videos, real video of the property, video of the surrounding neighborhood, and so much more. The type of real estate videos you develop will depend on your skills and your available resources.

4)Must contain Script

In general speaking to most of the peoples will need some sort of script so as not to sound chopping, redundant, or unprofessional. Develop a script that dictates what your message should be and then work with what you have on hand.

5) Distribute in time

You will discover many video sharing websites, and none is more popular than You tube. After creating a free account, you can upload your finished product onto the account, and distribute freely to potential customers, clients, or investors. Be sure to add appropriate meta tags, titles, descriptions, and keywords.

If you want to increase your profitability, a successful real estate video marketing campaign will get you started reaching your target audience.

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